Google AdWords

What is Google Adwords ?

Google Adwords is the system Google has developed to assist you in marketing your products or services in the Google Search Engine, and its affiliate sites, via the use of a placed text ad that appears when people search for phrases related to your offering, this appears as a "sponsored link". The system is a "pay per click" system, this means you can dictate where your ad appears through bidding for a series of phrases, but you only pay the amount you have bid for if someone clicks on your ad as a result of a web search, i.e. pay per click !

In addition, through effective Google Adword Management, not only will your campaigns become more effective in driving relevant targeted traffic to your website, the amount you bid for with your desired phrases may be less than your competition and in many instances your ad will appear higher in the Google search result even though you are bidding less than your competitor for a phrase!

Google Adwords Company in Kanpur
Google Adwords Company in Kanpur

How can this be?

When deciding who gets top billing among the sponsored links for phrases, Google factors in bids and how many people click through each ad, giving preference to the more effective ads. If an add and its destination are relevant to the phrase marketed, it is more likely to gain a visitor via pay per click, and one that is relevant and potentially more likely to become a customer.

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Cost

AdWords differs from traditional forms of advertising. It doesn't come with price lists or rate cards. Instead, our standard pricing model relies on a cost-per-click (CPC) based auction:

How much you invest is up to you You'll start by choosing a daily budget you're comfortable with, and then change it at any time. There's no minimum spend and you're not locked into a contract.

Only pay for results With ads on Google you're not charged when your ad is displayed, but only when someone clicks on your ad to go to your website. In other words, you only pay when your advertising works.

You're in control of your cost-per-click We set cost-per-click prices via an automated auction system. As an advertiser, you get to specify the maximum amount (max CPC bid) you're willing to pay for each prospective customer that visits your website by clicking on your ad. This bid then determines how high up on the search results page your ad appears, which eventually determines how often people notice and click on your ad.

Google Adwords Company in Kanpur
Google Adwords Company in Kanpur

Ad Types

Google ads aren't one-size-fits-all. There's a whole range of available ad types that you can choose to adopt, from placing a text ad next to search results to reaching web-browsing customers with eye-catching image ads, and even advertising on YouTube. Once you're ready, you can choose what ad types are right for you:

A quick look at ads on Google

Here's how ads on Google can help you get you more interested visitors to your website. For free support call:097-842-50-289*

People search on Google

People use keywords (or search terms) to search for specific products and services.

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